Acquiring Shazam: Apple receives green light from Europe

In December the news leaked that Apple is to buy Shazam, this music recognition service that claims more than 100 million users per month and over a billion downloads on different platforms (iOS, Android, Windows). The goal is obviously to recover the patents of the London firm and integrate these technologies to existing music services at Apple. It will also enrich Apple Music, the music streaming service, the main competitor of Spotify, Deezer or Amazon Music.

Before the purchase is finalized, however, the European Commission will examine the proposed acquisition. A request has been submitted by Austria, France, Iceland, Italy, Norway, Spain and Sweden to determine whether this transaction “could significantly impede competition within the European Union”.

While it was supposed to deliver its verdict on September 18, it seems that it has already deliberated. According to Reuters, citing two sources close to the case, the commission would have decided to approve “unconditionally” the acquisition, saying it would not harm competition in Europe. Not sure that Spotify, leader in music streaming and main competitor of Apple Music, shares this view.

 

August 29, 2018 admin